Jim Hill this morning posts about how well the Dreamworks Animation movie 'Kung Fu Panda' did very well at the box office this past weekend. In its opening weekend he cites a figure of about $60 million (but doesn't give the source, presumably it is someplace like BoxOffice Mojo).
Anyhow, he goes on to say some of his insiders at Disney studios are stoked about the summer for the upcoming Pixar release 'WALL-E'. The notable part to me given my long post yesterday on the state of the economy is that:
'all these insiders would say is that they expected Disney & Pixar officials to be very pleased by the time Labor Day arrived'
Which would leave me, as it did yesterday, to believe that the Studios segment is looking to capitalize on people staying closer to home for vacation but still seeking family entertainment venues (i.e. the movies). We'll have to see how the early summer numbers trend over last year.
It also means, in my opinion, that the Disney folks are confident that the summer holds no appreciable box office contestant (the only other scheduled animation release for the month of July is FOX's 'Space Chimps ' after all). It also would seem to imply they think WALL-E is seen as having the same international box office appeal as Ratatouille.
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