Of course it’s no surprise that Disney’s theme park’s continue to under-perform due to the economy. What I didn’t expect was that they’d be sending out incentives for what is normally their busiest week of the year: Christmas to New Years.
Back in the 80’s when it was just the Magic Kingdom and EPCOT, that week was dead. We used to go all of the time and the parks were pretty quiet. As long as you were out by the 31st, which was when central Florida college bowls games kicked in, you were golden. Now it’s the busiest time of the year; garnering holiday room rates, higher meal prices via surcharges, and a variety of extra money making deals for Mickey and crew.
But it looks like that won’t be the case this year. Mickey is sending out offers this late 30% off at select Deluxe hotels. I’m sure that the value and moderates are probably packed to the gills however. I’ve seen quiet a few offers this year for the Deluxe resorts, which isn’t a large surprise. It does make me wonder how all of the other luxury offerings that are doing up around WDW are doing?
The other downside of course is that people who spend $300+ a night for a hotel tend to spend MORE money both in the hotel and in the parks, whereas people in moderates and values probably tend to spend less. That’s not looking good for increasing those ‘per cap’ park and room spending numbers that were off 10% and 7% respectively.
Regardless of room occupancy and deals, given our experience at the last holiday week we went we won’t be going back this year for it either.
Here is the offer I got in my inbox earlier this week:
| Last-Minute Magic! |
| Get 30% off Disney Deluxe Resorts for stays most nights Dec. 25, 2009 through Jan. 2, 2010. |
| Imagine spending one of the most festive weeks of the year in grand style at a Disney Deluxe Resort—at 30% off! Make this holiday season your family's most magical ever. Call now, the number of rooms available at this special rate is limited. |
| Minimum length-of-stay requirements may apply for Friday or Saturday arrivals. Savings based on non-discounted price for the same room. Additional per-adult charges apply if more than two adults per room. No group rates or other discounts apply. Offer is nontransferable. Call 407 939-5696 or your Travel Agent today! Be sure to mention your PIN: XXXXX XXXXX XXXX Ask about other Disney Resort categories that may be available when you call! |